The Style Theorists youtube avatar
The Style Theorists
StyleTheorists #UCd4t3EEUy0LUOM4MTdjpNHA
Country: US
Category: Howto & Style
Total views: 392.12M
Total followers: 2.8M
Created: 10 years ago
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History, main idea and reasons of popularity of The Style Theorists

Unlocking the Secrets of Fashion with The Style Theorists

If you think fashion is just about pretty dresses and expensive shoes, think again. The Style Theorists, one of the most popular YouTube channels on fashion and lifestyle, is all about exploring the science behind the style. With a whopping 1.4 million subscribers, this channel is the go-to destination for fashion enthusiasts looking to delve deeper into the world of fashion, makeup, and beauty.

The Brainchild of a Creative Genius

The Style Theorists are the brainchild of Matthew Patrick, a social media personality, and content creator. Matthew, popularly known as MatPat, is an American YouTuber, actor, writer, and producer, best known for creating and hosting several popular channels including Game Theory, Film Theory, and Food Theory.

Since its launch in 2015, The Style Theorists have become one of MatPat's most popular channels, thanks to its entertaining and informative videos that critically examine the science, trends, and mysteries of fashion, beauty, and lifestyle.

The Joy of Learning about Fashion

With The Style Theorists, every video is a discovery, providing viewers with a window into the fascinating world of fashion and beauty. Whether it's questioning the absurdity of the latest fashion trends or uncovering hidden facts and urban legends, the channel never fails to offer refreshing perspectives on our favorite topics.

In addition to their entertaining videos, MatPat and his team of writers and producers sprinkle humor, sarcasm, and edginess throughout their content, making the channel even more appealing and relatable to their viewers.

The Impact of The Style Theorists

Apart from entertaining and educating their audiences, The Style Theorists have also been instrumental in challenging norms and biases in the fashion industry. With their ethical and inclusive approach to fashion and beauty, the channel has become a voice for positive change in a rapidly evolving and dynamic industry.

For instance, the channel frequently discusses ethical and fair trade concerns within the industry while also promoting body positivity and self-care. The channel's refreshing take on beauty and style has successfully challenged the overbearing stereotypes and stigmas within the beauty industry, which is celebrated and praised by its massive fan following.

The Future of The Style Theorists

With its enormous and dedicated subscriber base, The Style Theory is poised to continue inspiring the fashion and beauty industry for years to come. While Matthew and his team continue to create engaging, entertaining, and informative content around fashion, it's not just about the dips and turns of the fashion world that sets them apart. It's the way they approach fashion with learning and growth, transforming fashion from a mere pastime into a passionate pursuit of knowledge.

So, if you're looking for a fresh take on fashion and beauty, The Style Theorists are the perfect destination. With their witty humor and passionate approach, they have managed to unlock the secrets behind the style, making it more accessible and enjoyable for all.

@StyleTheorists youtube channel total stats

Views growth
+454.2K
0.12%
392.12M total views
Estimated monthly income
$3.7K
$466 - $7.4K
Average subs grow speed
-
2.8M total followers
Video uploads count
245
Most recent video Sep 14, 2025
Last video: 11 hours ago
Avg views per video: 813.2K
Avg likes per video: 38.8K
Streams count: 1
Shorts count: 77
Engagement rate: locked
Sponsorship and ads: locked

Last 7 days statistics

Day Est. Earnings Views growth Subs New videos
Today $15 - $226 +56.4K 2.8M + 1
Sep 13 $10 - $160 +39.9K 2.8M
Sep 12 $15 - $237 +59.2K 2.8M + 1
Sep 11 $16 - $244 +60.9K 2.8M
Sep 10 $7 - $110 +27.4K 2.8M
Sep 9 $14 - $214 +53.3K 2.8M
Sep 8 $28 - $435 +108.6K 2.8M
Sep 7 $13 - $194 +48.2K 2.8M + 1
Total for 7 days $114 - $1.8K +454.2K - +3

Latest videos and streams of The Style Theorists

How AI is RUINING Fashion | Style Theory
30.9K
POPFLEX hat immer noch kein Glück… | Stiltheorie
105.2K
Gibt es an Fernseh-Highschools überhaupt eine Kleiderordnung? | Stiltheorie
128.7K
Die Labubu-Besessenheit ist ZU weit gegangen ... | Stiltheorie
174.4K
Was macht Pedro Pascal so heiß? | Stiltheorie
57.9K
Sollte SHEIN verboten werden? | Stiltheorie
155.2K
What EXACTLY is the Gen Z Stare? | Style Theory
200.6K
Warum ist der Stil von KPop Demon Hunters so gut? | Stiltheorie
299.3K

Frequently asked questions about StyleTheorists (FAQ)

How many subscribers does @StyleTheorists have?

As of Sep, 2025, StyleTheorists has 2.8M subscribers.

How many views does The Style Theorists have on youtube?

StyleTheorists has 392.12M views on Sep 14, 2025. In the last 30 days, it has gained 454.2K views

How much money does StyleTheorists make?

In last month StyleTheorists makes approximately $3.7K per month ($466 - $7.4K)
This is based on the average cpm for related content and the number of views for the last 30 days.

How many videos has The Style Theorists uploaded on youtube?

As of Sep, 2025, StyleTheorists has 245 videos and at least 77 shorts.
In the last 30 days, it has been published 3 new videos

How many likes does StyleTheorists have?

For the last 116 videos StyleTheorists has 38.8K likes in average and maximum - 194.4K likes
Channel published 77 shorts, and has 157.9K likes in average and maximum - 1.92M likes

What is StyleTheorists channel_id?

Youtube channel id for @StyleTheorists is UCd4t3EEUy0LUOM4MTdjpNHA. It can be used to find channel in youtube api or other services.
Also channel is known as "The Style Theorists"

What is the main topic and idea of The Style Theorists content?

The main genre of The Style Theorists, based on last videos is Howto & Style.
Also channel can be described by it's keywords: Style theory, style, beauty, fashion, fashion channel, vogue, lifestyle, lipstick, perfume, makeup, makeup hacks, hairstyle, hair style, fashion show, beauty tips, mens fashion tips, skincare, clothes, mens fashion, womens fashion, men’s fashion, women’s fashion, fashion trends, beauty hack, beauty hacks, fashion trends, ootd, outfit of the day, beauty hacks, beauty supply, beauty routine, how to style, grwm, sephora, theory, fashion theory, the style theorists, new theory channel

Is StyleTheorists popular on youtube?

Yes, channel is definitely popular on youtube. As of Sep, 2025, it has 2.8M subscribers and 392.12M views.. In the last 30 days, it has gained 454.2K views

From which country are StyleTheorists subscribers and how old is it's audience?

As for now - the youtube channel @StyleTheorists has information that it is located in United States
More information about channel's audience including interests, age and gender, languages, countries, CTA, brand mentions, quality score and media value can be found in influtrend.com pro subscription. There is demographic data for all channels.