History, main idea and reasons of popularity of ABS-CBN Star Music

ABS-CBN Star Music: A Melodic Haven for Music Lovers

If music is the food for the soul, then ABS-CBN Star Music is the feast that nourishes one's cravings. This popular YouTube channel, with over 8.2 million subscribers and more than 3.6 billion views, is a top-notch destination for Filipino music lovers. From pop to ballads, rock to rap, the channel captures the essence of the Philippine music scene and showcases the country's top artists.

Diving into the Rich History of ABS-CBN Star Music

Star Music, formerly known as Star Records, is a subsidiary of ABS-CBN Entertainment Group, one of the country's largest media networks. It was established in 1995, making it one of the oldest recording companies in the Philippines. Over the years, it has produced some of the most iconic albums and songs in the industry, earning numerous accolades and recognition both locally and internationally.

In 2009, ABS-CBN launched its YouTube channel, which eventually became a hub for their subsidiary record label. With its vast music library, the channel caters to a diverse audience, from young pop enthusiasts to nostalgic adults who grew up listening to classic OPM (Original Pilipino Music).

The Mastermind Behind ABS-CBN Star Music

While the channel's success is a product of teamwork, it couldn't have been possible without the leadership of its founder and CEO, Roxy Liquigan. A veteran in the music industry, Liquigan has been with Star Music for over two decades, spearheading some of its biggest projects, including blockbuster soundtracks and benefit concerts for charity. He is also instrumental in the discovery and promotion of some of the country's most prominent artists, such as Sarah Geronimo, Yeng Constantino, and Moira Dela Torre, among others.

The Channel's Brilliant Content and Unwavering Vision

ABS-CBN Star Music is not just about promoting music; it's about championing Filipino culture and talent. The channel's videos feature a wide array of themes and messages, ranging from love and heartbreak to social issues and current events. It also showcases various genres and sub-genres that cater to everyone's musical preferences.

One of the channel's most iconic shows is the Himig Handog songwriting competition, where composers from all over the country send in their original compositions in hopes of being one of the finalists. The winning song, along with other finalists, are then performed by popular artists and subsequently released as an album.

In addition to promoting music, the channel also uses its platform to help those in need. Last year, it organized a benefit concert for the victims of Typhoon Ulysses, with all proceeds going to relief efforts.

A Final Note for Music Lovers Everywhere

ABS-CBN Star Music is not just a YouTube channel. It's a community where music lovers unite and celebrate the richness and beauty of Filipino music. It's a testament to the creativity and talent of the country's artists, composers, and producers. And most importantly, it's a reminder that even in the darkest of times, music can always lift our spirits and bring us hope.

So join the Star Music fam and check out their amazing content. You won't be disappointed!