History, main idea and reasons of popularity of NowThis

NowThis Originals: The Ultimate Guide to the Channel's Phenomenal Success

NowThis Originals has come a long way since its humble beginnings in 2013. The brainchild of the NowThis News network, the channel has carved a niché for itself with its unique blend of news and entertainment content, catering largely to Gen Z and millennial audiences. In this article, we take a closer look at the channel's journey, examining the key factors that have contributed to its phenomenal success.

Backstory: The Rise of NowThis Originals

The story of NowThis Originals begins with NowThis News, a digital media company that focuses on producing content for social media platforms. Having tasted success with NowThis News, the company decided to branch out into long-form content, a move that gave birth to NowThis Originals.

The channel's early years were marked by a series of experiments, as the team tried to figure out the best way forward. However, it wasn't until 2017 that they hit the jackpot with 'Who Is?', a series that delved deep into the lives of prominent public figures. The series became an overnight success, propelling NowThis Originals to the forefront of the digital media landscape.

The Main Idea of Videos: News and Entertainment with a Twist

One of the key factors behind the success of NowThis Originals is its unique approach to content. Rather than focusing solely on news or entertainment, the channel combines the two, producing content that is both informative and engaging.

The channel's videos cover a wide range of topics, from politics and finance to culture, lifestyle, and entertainment. What sets them apart is the way they are presented - the team uses clever editing techniques, soundtracks, and graphics to create a viewing experience that is both fun and informative.

Interesting Facts: From Startup to Multi-Million Dollar Enterprise

Despite being only eight years old, NowThis Originals has achieved more than most digital media companies have in decades. The channel boasts over 2.2 million subscribers, with a total of 575 million views across its 1,630 videos.

What's more, the company has grown from a small startup to a multi-million dollar enterprise, with a team of over 100 employees spread across offices in New York, Los Angeles, and London.

The Team Behind NowThis Originals

At the heart of NowThis Originals is a team of creatives, journalists, and producers, all dedicated to producing content that resonates with audiences. The team is headed by Athan Stephanopoulos, CEO of NowThis, and Tina Exarhos, the company's CMO.

Other key members of the team include Andrew Springer, Vice President of Program Development, who oversees the channel's content strategy, and Ian Phillips, Executive Producer of NowThis Originals, who is responsible for driving the creative direction of the channel.

Conclusion: NowThis Originals, the Future of Digital Media

In conclusion, NowThis Originals is a digital media success story that is still being written. The channel has achieved a lot in its eight-year history, becoming a cultural icon in the process. With its unique approach to content, commitment to journalistic integrity, and tireless commitment to its audience, there is no doubt that NowThis Originals is the future of digital media.