History, main idea and reasons of popularity of NAV

The Rise of NAV: A Deep Dive into the Musician's YouTube Channel

If you're a fan of trap music and haven't been living under a rock, you must have heard of the Canadian artist NAV. Born Navraj Singh Goraya in Toronto to Punjabi parents, NAV's music career soared after his collaboration with rapper Travis Scott in 2016. With his deep voice and introspective lyrics, NAV has won over millions of fans across the world over the past few years. However, not everyone knows about NAV's YouTube channel, which has been quietly growing since 2013.

The Early Days of NAV on YouTube

NAV initially started his journey on YouTube as a producer, uploading beats and instrumentals under the name "Beats by NAV" His beats drew the attention of popular hip-hop artists such as Drake and Metro Boomin, leading to collaborations with them. In 2015, he then started uploading his own music videos on YouTube under the name NAV.

NAV's Unique Style and Content

NAV's videos are distinct from other trap music videos in that they are not just about flashy cars, expensive jewelry and beautiful women. Rather, he focuses on his own personal struggles and the negative effects of fame on his mental health. His videos are often shot in dimly-lit, desolate places, reflecting his introspective mood. With songs that delve into themes such as loneliness, drug addiction and heartbreak, NAV's videos offer his fans a glimpse into his vulnerable side.

The Team Behind NAV

While NAV is the face of his YouTube channel, he doesn't operate in a vacuum. He has a dedicated team of producers, directors, and editors behind him that help bring his vision to life. His videos are often collaborations with his best friend and longtime producer, Amir Esmailian, who goes by the name Cash XO. Along with him, NAV also works with a team of music video directors such as Amir "Cash" Ebrahimnia and Alex Lill.

NAV's Journey Ahead

As of 2021, NAV's YouTube channel has over 1.5 million subscribers and has amassed over 977 million views. His most popular video is "Champion" featuring Travis Scott, which has received over 250 million views. With his unique style and subject matter, NAV has carved a niche for himself in the overcrowded world of rap music. With his 2021 album "Good Intentions" receiving critical acclaim, it seems like NAV's journey is only going to get bigger and better from here.

In conclusion, NAV may have started his journey on YouTube as a producer, but his evolution as an artist can be seen throughout his videos. By sharing his personal struggles and vulnerabilities, NAV has managed to forge a deep connection with his fans. His dedicated team of collaborators behind him only adds to his appeal. With new music and videos on the horizon, it seems like NAV is here to stay.