History, main idea and reasons of popularity of MTV

MTV: The Evolution of America's Iconic Pop Culture Channel

In the late 1970s, a rocketing new musical genre was making its way onto televisions: music videos. The 24-hour music video channel MTV was born in 1981, bringing to life something that was once thought impossible. Today, MTV has evolved from its early days of playing music videos around the clock to being a giant in the world of entertainment, pop culture, and reality TV.

The History of MTV

MTV was created by Bob Pittman, an American media executive, and John Lack, a former Warner-Amex Satellite Entertainment executive. The channel was initially broadcasted from New York City and started out playing music videos all day long, which was considered revolutionary at the time.

MTV was a massive success from the start, and by the mid-80s, many people considered it the most influential television network in the world. Over the years, MTV has changed its programming considerably, moving from music videos to reality TV shows and other original programming.

The Evolution of MTV

Today, MTV features a broad range of programming, including reality shows, scripted series, and movie and TV awards. The channel's most popular reality TV shows are Jersey Shore, Teen Mom, and The Challenge. In 2015, the channel launched the MTV Classic, a network that airs classic MTV shows from the '90s and early 2000s.

MTV has always been a trailblazer, introducing new formats and genres to the industry. In the early 1990s, MTV launched its first original television drama, a show called "Real World" The show followed a group of strangers living together and filming their daily lives. Reality TV took over MTV, and now the channel has over 20 reality TV shows in different categories.

The Pop Culture Powerhouse

With a staggering 106 million subscribers on Youtube and over two billion views, it is hard to ignore the impact MTV has on pop culture. Its channels MTV News and MTVU continue to inform viewers about current events while serving as a niche for entertainment.

It has become less about music and more about the entire entertainment experience, with recognized shows like Scream, Faking It, and Teen Wolf, which has influenced the pop culture world in different scenarios. The annual MTV Video Music Awards (VMAs) were a groundbreaking event for the industry and the perfect platform for introducing some of the biggest stars of the music industry.

In conclusion, today's MTV continues to be a powerhouse platform, providing entertainment to young viewers globally. With its progressive programming and massive audience, MTV will undoubtedly continue to be a beacon for the entertainment industry, and we can't wait to see what it has in store for us.