History, main idea and reasons of popularity of RULÉS

RULÉS: A Modern American YouTube Channel

RULÉS is a YouTube channel created by the Mexican duo Jorge Anzaldo and Diego Cárdenas, better known as Los Rules. The channel was launched on February 21, 2016, and has since gained over 4 million subscribers and 721 million views. The channel primarily focuses on lifestyle topics, such as fashion, travel, and relationships, and has become a popular destination for young people around the world.

The Main Idea of Videos

The main idea behind RULÉS is to offer guidance and inspiration to young adults who are going through the same struggles and experiences as Jorge and Diego. Their videos are a mix of playful banter, heartfelt anecdotes, and practical advice. They tackle topics such as how to dress for different occasions, how to handle long-distance relationships, and how to deal with rejection. The goal is to make viewers feel like they're hanging out with their cool older brothers, who can offer them wisdom and support.

Interesting Facts about RULÉS

• The name RULÉS is a play on words of the English word "rules" and the Spanish verb "rular" which means to go around. It captures the idea of being in control of one's life while also being open-minded and adaptable.
• Los Rules initially gained popularity on Vine, where they would post 7-second comedic skits. Their success on Vine encouraged them to launch RULÉS as a full-fledged YouTube channel.
• The channel's most popular video, "How to Dress Like a Latino" has over 22 million views. The video showcases Jorge and Diego's unique style and offers tips on how to incorporate Latino fashion into one's wardrobe.
• Jorge and Diego have also released a book titled "Pasarela de mi vida" which is a memoir-style account of their rise to fame and their personal struggles.

What Sets RULÉS Apart

What sets RULÉS apart from other lifestyle channels is the authenticity and humor that Jorge and Diego bring to each video. They are not afraid to be vulnerable and share their personal stories with their audience. They also infuse each video with their unique brand of humor, which is at times silly and at times irreverent, but always genuine.

Another thing that stands out about RULÉS is the bilingual nature of the channel. While the videos are primarily in Spanish, Jorge and Diego often switch back and forth between Spanish and English, making the channel accessible to a wider audience. This bilingual approach reflects the cultural identity of many young Latinos who are equally comfortable in both languages.

Conclusion

RULÉS has become a cultural phenomenon that represents the aspirations and struggles of young Latinos around the world. By offering practical advice, heartfelt anecdotes, and a healthy dose of humor, Jorge and Diego have created a virtual community where viewers can feel seen, heard, and understood. Whether they're offering fashion tips or relationship advice, RULÉS has become a trusted source for young people who are trying to navigate the complexities of modern life.