LEGO youtube avatar
LEGO
LEGO #UCP-Ng5SXUEt0VE-TXqRdL6g
Country: GB US
Category: Entertainment
Total views: 27.2B
Total followers: 21.4M
Created: 20 years ago
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History, main idea and reasons of popularity of LEGO

LEGO: The Building Blocks of YouTube Fun

In the age of technology, many have turned to YouTube as a source of entertainment and education. And among the countless channels on the platform, there is one that stands out for its iconic brand and imaginative content: LEGO.

The Block-Busting History of LEGO

Founded in Denmark in 1932, LEGO has grown to be a household name and a global phenomenon. Its colorful building blocks have provided endless hours of creative fun for children and adults alike. In 2005, the iconic brand expanded its reach by launching its very own YouTube channel.

The Bricks Behind the Channel

The LEGO YouTube channel is managed by the official LEGO Group and features a wide range of content, including exclusive webisodes, stop-motion animations, and mini-movies. The channel has garnered over 15 million subscribers and more than 19 billion views.

The creator of the channel is the LEGO Group itself, with headquarters in Billund, Denmark. The brand has been around for almost 90 years, making it one of the most recognizable and beloved toy brands in the world.

Building Blocks of Content

The channel features a variety of LEGO themes, including Ninjago, City, Star Wars, DC Comics, Marvel, and others. Viewers can sort content by theme, create custom playlists, and subscribe for updates.

In addition to its entertaining content, the LEGO YouTube channel also provides building tips and tricks from LEGO designers and builders. This makes it an excellent resource for LEGO enthusiasts of all skill levels.

Fun for the Whole Family

The LEGO YouTube channel is a fun and educational platform that caters to all ages. It provides a creative outlet and fosters imagination, while also promoting STEM education through construction and problem-solving.

As LEGO itself suggests, YouTube is an adult platform that should be enjoyed responsibly with a grown-up. Children can enjoy the channel's content on the YouTube Kids app, which offers a safer viewing experience for young audiences.

In conclusion, the LEGO YouTube channel offers a unique and creative approach to entertainment and education. Its iconic brand and innovative content have captured the hearts and minds of millions of viewers around the world. So whether you're a lifelong LEGO fan or just discovering the brand, there's always plenty of fun to be had with LEGO on YouTube.

So grab your bricks, let your imagination run wild, and let the building begin!

@LEGO youtube channel total stats

Views growth
+25.29M
0.09%
27.2B total views
Estimated monthly income
$207.3K
$25.9K - $414.7K
Average subs grow speed
-
21.4M total followers
Video uploads count
47.4K
Most recent video Jan 9, 2026
Last video: 18 hours ago
Avg views per video: 32.9K
Avg likes per video: 816
Streams count: 70
Shorts count: 530
Engagement rate: locked
Sponsorship and ads: locked

Last 7 days statistics

Day Est. Earnings Views growth Subs New videos
Today $1.3K - $22.3K +5.58M 21.4M + 82
Jan 7 $1.6K - $26.6K +6.67M 21.4M + 60
Jan 5 $1.4K - $23.9K +5.98M 21.4M + 5
Jan 3 $1.7K - $28.2K +7.05M 21.4M + 41
Total for 7 days $6.3K - $101.1K +25.29M - +188

Latest videos and streams of LEGO

Try Not To Laugh Challenge: Music Edition! 🎶| LEGO Brick Click
869
Geschichten aus der Schmiede | Wo alles begann | 15-jähriges Jubiläumsspecial 🎉 | LEGO Ninjago
42.2K
Geschichten aus der Schmiede ⚔️ | Ninjago 15. Jubiläum 🎉 | LEGO NINJAGO
1.6K
🔴 LEGO CITY Adventures Marathon – All 4 Seasons Live! 🚒🚓 Non-Stop Adventure
Quiz 🧩 What's Missing? 🤔 | Season 3, Episodes 9 and 17 🐬🌊🐷🍩 | LEGO Friends: The Next Chapter
2.1K
LEGO® FRIENDS: THE NEXT CHAPTER SEASON 2 COMPILATION! 🚀 | Cartoons and Songs for Kids 🎵
3.4K
Quiz 🧩 What Happens Next? 🤔 | Season 3, Episodes 2 and 9 🎵⚽ | LEGO Friends: The Next Chapter
4.2K
¿Perseguidos por un Dragón Gigante? | LEGO Brickventures
1K

Frequently asked questions about LEGO (FAQ)

How many subscribers does @LEGO have?

As of Jan, 2026, LEGO has 21.4M subscribers.

How many views does LEGO have on youtube?

LEGO has 27.2B views on Jan 9, 2026. In the last 30 days, it has gained 25.29M views

How much money does LEGO make?

In last month LEGO makes approximately $207.3K per month ($25.9K - $414.7K)
This is based on the average cpm for related content and the number of views for the last 30 days.

How many videos has LEGO uploaded on youtube?

As of Jan, 2026, LEGO has 47445 videos and at least 530 shorts.
In the last 30 days, it has been published 188 new videos

How many likes does LEGO have?

For the last 966 videos LEGO has 816 likes in average and maximum - 22.1K likes
Channel published 530 shorts, and has 692 likes in average and maximum - 2.1K likes

What is LEGO channel_id?

Youtube channel id for @LEGO is UCP-Ng5SXUEt0VE-TXqRdL6g. It can be used to find channel in youtube api or other services.
Also channel is known as "LEGO"

What is the main topic and idea of LEGO content?

The main genre of LEGO, based on last videos is Entertainment.
Also channel can be described by it's keywords: lego, ninjago, lego friends, lego city, lego ninjago, lego star wars, lego dreamzzz, lego marvel, cartoon, LEGOFortnite, Fortnite, LEGO Fortnite

Is LEGO popular on youtube?

Yes, channel is extremely popular on youtube. As of Jan, 2026, it has 21.4M subscribers and 27.2B views.. In the last 30 days, it has gained 25.29M views

From which country are LEGO subscribers and how old is it's audience?

As for now - the youtube channel @LEGO has information that it is located in United Kingdom. But previously we saw in its about page another country - United States
More information about channel's audience including interests, age and gender, languages, countries, CTA, brand mentions, quality score and media value can be found in influtrend.com pro subscription. There is demographic data for all channels.