History, main idea and reasons of popularity of Learning Blocks

The Rise of Learning Blocks: How a YouTube Channel Became an Educational Powerhouse

In the age of the internet, it's no secret that kids are spending more time online than ever before. But is it all video games and mindless entertainment? Not if you ask the people behind Learning Blocks, a popular YouTube Channel that aims to educate kids while still keeping them engaged and entertained.

Meet the Creator

The brains behind Learning Blocks is a British animator and writer by the name of Ben Hawkes. Although he remains relatively unknown to the general public, he's gained a dedicated following among parents and educators thanks to his engaging educational videos.

Born in 1981, Hawkes studied animation at the University for the Creative Arts in Kent before working as a freelance animator for several years. In 2010, he landed a job at the BBC Children's Department, where he worked on several series including "Rastamouse" and "Everything's Rosie".

It wasn't until 2013 that Hawkes started working on Learning Blocks, first with Alphablocks and later with Numberblocks. Since its launch, the channel has been praised for its colourful animations, catchy songs, and, most importantly, its ability to teach kids the fundamentals of reading and math.

The Content

Learning Blocks is home to two main series, Alphablocks and Numberblocks. Alphablocks focuses on teaching children the basics of reading, using 26 living letters who discover that whenever they hold hands and make a word, something magical happens. Meanwhile, Numberblocks takes a similar approach to mathematics, using colourful blocks to help kids learn how to add, subtract and count.

The videos themselves are short, typically ranging from 5 to 10 minutes. They're also highly interactive, with plenty of opportunities for kids to participate by repeating letters or numbers, singing along to songs, and playing simple games.

The Impact

Since its launch in 2013, Learning Blocks has amassed over 1.16 million subscribers and 812 million views across its 1,016 videos. The channel has also received positive feedback from parents and educators around the world, many of whom credit Learning Blocks with helping their children improve their literacy and numeracy skills.

Learning Blocks has also won several awards, including a Children's BAFTA for Alphablocks in 2014 and a BAFTA for Numberblocks in 2019. In addition, the shows have been licensed for broadcast in over 100 countries, including the U.S., Canada, Australia, and China.

Conclusion

In a world where kids spend more time on screens than ever before, it's important to have educational content that can keep up with their attention spans. That's where Learning Blocks comes in, with its colourful animations, catchy songs, and interactive games that are as educational as they are entertaining. With millions of subscribers and positive feedback from parents and educators around the world, it's clear that Learning Blocks has struck a chord with kids and adults alike.