History, main idea and reasons of popularity of LaurDIY

LaurDIY - the YouTube Channel with DIY and Lifestyle Content

If you're a DIY enthusiast or just someone who loves watching videos about lifestyle and beauty, then you might be familiar with the YouTube channel of Lauren Riihimaki, aka LaurDIY. Launched back in 2011, this channel has achieved massive success with over 8.4 million subscribers who make up #prettylittlelaurs nation.

Who is LaurDIY?

Lauren Riihimaki, the brains behind LaurDIY, was born on August 11, 1993, in St. Catharines, Ontario, Canada. She graduated from Ryerson University in Toronto in 2015 with a degree in Graphic Communications Management. LaurDIY is currently residing in Los Angeles, where she runs her channel.

The Content of LaurDIY

As its name implies, LaurDIY is a channel that's all about do-it-yourself projects. LaurDIY features videos that offer an array of tutorials such as beauty tips, room décor, lifestyle hacks, and how-to's. The channel entertains and educates its audience, primarily teenagers and young adults, with these videos. There's also a series of vlogs where LaurDIY documents her personal life, travels, and fun moments with her friends, who are often referred to as the "vlog squad"

Facts About LaurDIY

Apart from her content on YouTube, LaurDIY is an entrepreneur and her merchandise line is very famous among her fans. LaurDIY created her clothing line, crafted merch, which features her designs that excite, empower and express individuality.

LaurDIY has also featured in the series of Teen Vogue's Fashionista Diaries and was a contestant on Amazing Race Canada. She even hosted Craftaway, which is a subscription-based DIY box.

LaurDIY's creative content and hard work have undoubtedly played a significant role in her success, owing to which she has won many awards, including the Streamy Awards for audience choice Entertainer of the Year, and Teen Choice Awards for nominee under the Choice Web Star: Fashion/Beauty category, among others.

Conclusion

Lauren Riihimaki, aka LaurDIY, is undoubtedly an influencer you can't ignore. LaurDIY ticks all the boxes when it comes to a successful YouTube channel, with exciting and creative content that appeals to her loyal audience. Her channel's success and worldwide popularity have made her a source of inspiration to young people worldwide who want to learn new things, express individuality and create beauty through DIY.