Jordan Matter youtube avatar
Jordan Matter
jordanmatter #UCKaCalz5N5ienIbfPzEbYuA
Country: US
Category: Entertainment
Total views: 11.4B
Total followers: 30.5M
Created: 18 years ago
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History, main idea and reasons of popularity of Jordan Matter

Jordan Matter: The Cool Dad of YouTube

When it comes to the dynamic world of YouTube, very few content creators manage to make it big without having been associated with some controversy or the other. However, there are a few personalities who have managed to forge a successful channel without stirring any negative controversies. One of such YouTube personalities is Jordan Matter.

The Rise of Jordan Matter Channel

Jordan Matter is a New York-based photographer, videographer, and performer, who successfully runs a YouTube channel that revolves around dance, photography, and various challenges. Since its inception in 2006, the Jordan Matter channel has managed to garner over 15 million subscribers, with more than 3.9 billion total views. It is quite an impressive feat for a channel that started way back when YouTube was still a budding platform.

The Jordan Matter Formula

The success of the Jordan Matter channel is attributed in large part to the content creator's unique formula that blends dance, performing arts, and photography. The channel is mostly packed with 10-minute challenge videos that feature Jordan Matter collaborating with popular social media dancers, gymnasts or performers. These challenges usually involve capturing the ‘perfect shot’ while the performers showcase their skills, often in public spaces, while also trying to achieve unique and tricky poses.

Moreover, Jordan Matter’s consistent uploads give viewers a glimpse into the lives of his family, particularly his teenage children, who have taken over the channel. The videos where he collaborates with his family, including his daughter, a former professional dancer, are particularly popular. This content formula has made the channel addictive to watch and earned the Content Creator a massive following.

From Cool Photographer to Cringe Dad

Jordan Matter's channel has come a long way since it was launched. It is interesting to wrap one's mind around the fact that the channel started with Jordan Matter showcasing his professional photography works. Nonetheless, with time, he found a unique style that incorporated dance into his photography work. Today, he is best known as an entertaining content creator, with a unique brand of comedy that resonates with his audience.

The switch from a cool photographer to a ‘cringe dad’ was not an overnight occurrence. Nevertheless, it is remarkable how Jordan Matter has increasingly embraced his family and their daily life, and with it, the humor associated with dad jokes and puns has crept into his YouTube skits, a factor that has endeared him even more to his audience.

Jordan Matter's Career and Future Plans

Jordan Matter is undeniably a successful Content Creator with a massive following, but his career spans beyond the YouTube space. He has released several successful books, including the viral sensation, ‘Dancers Among us,' which was released in 2012, and New York Times Bestseller ‘Born To Dance’ in 2019.

Moreover, with his 2020 documentary ‘Beyond The Visible: Hilma af Klint,’ Matter transitioned into film production, a vital adaption strategy considering the competitive nature of the YouTube space.

In conclusion, Jordan Matter's success on YouTube can be attributed to his unique style of content creation, which blends dance, photography, and challenges. He also increased his appeal by embracing family-friendly content and introducing a good dose of humor into his skits. This content, coupled with his personality and professional success, has enabled him to retain a loyal following, which will undoubtedly propel him to further heights.

@jordanmatter youtube channel total stats

Views growth
+61.3M
0.54%
11.4B total views
Estimated monthly income
$502.6K
$62.8K - $1.01M
Average subs grow speed
+100K
0.33%
30.5M total followers
Video uploads count
530
Most recent video Jul 9, 2025
Last video: 13 hours ago
Avg views per video: 21.34M
Avg likes per video: 167.3K
Streams count: -
Shorts count: 27
Engagement rate: locked
Sponsorship and ads: locked

Last 7 days statistics

Day Est. Earnings Views growth Subs New videos
Today $4.1K - $67K +16.76M 30.5M +100K
Jul 7 $4.1K - $65.5K +16.4M 30.4M + 1
Jul 5 $3K - $48K +12M 30.4M
Jul 3 $4K - $64.5K +16.14M 30.4M
Total for 7 days $15.3K - $245.2K +61.3M +100K +1

Latest videos and streams of Jordan Matter

Trapped Outside With My Best Friend For 24 Hours
7.11M
My Daughter Transforms Into a Celebrity *Emotional*
8.8M
I Built a DREAM RESTAURANT and Hid It From My Dad!
7.42M
MY DAD IS MISSING! *Game of Chase*
9.5M
My Daughter Survives Every Year as a Parent in 24 Hours
18.43M
My Daughter Survives 100 HOURS ALONE
9.44M
We Snuck Into a Waterpark OVERNIGHT
18.64M
TRAPPED on LAST DAY OF SCHOOL
11.87M

Frequently asked questions about jordanmatter (FAQ)

How many subscribers does @jordanmatter have?

As of Jul, 2025, jordanmatter has 30.5M subscribers.
For the last 30 days, jordanmatter has gained 100K followers

How many views does Jordan Matter have on youtube?

jordanmatter has 11.4B views on Jul 9, 2025. In the last 30 days, it has gained 61.3M views

How much money does jordanmatter make?

In last month jordanmatter makes approximately $502.6K per month ($62.8K - $1.01M)
This is based on the average cpm for related content and the number of views for the last 30 days.

How many videos has Jordan Matter uploaded on youtube?

As of Jul, 2025, jordanmatter has 530 videos and at least 27 shorts.
In the last 30 days, it has been published 1 new videos

How many likes does jordanmatter have?

For the last 149 videos jordanmatter has 167.3K likes in average and maximum - 642.8K likes
Channel published 27 shorts, and has 579.4K likes in average and maximum - 2.25M likes

What is jordanmatter channel_id?

Youtube channel id for @jordanmatter is UCKaCalz5N5ienIbfPzEbYuA. It can be used to find channel in youtube api or other services.
Also channel is known as "Jordan Matter"

What is the main topic and idea of Jordan Matter content?

The main genre of Jordan Matter, based on last videos is Entertainment.
Also channel can be described by it's keywords: photography, dance, challenge, dance moms, 10 minute challenge, photo, contortion, acro, tiktok, 24 hours, salish

Is jordanmatter popular on youtube?

Yes, channel is extremely popular on youtube. As of Jul, 2025, it has 30.5M subscribers and 11.4B views.
For the last 30 days, jordanmatter has gained 100K followers. In the last 30 days, it has gained 61.3M views

From which country are jordanmatter subscribers and how old is it's audience?

As for now - the youtube channel @jordanmatter has information that it is located in United States
More information about channel's audience including interests, age and gender, languages, countries, CTA, brand mentions, quality score and media value can be found in influtrend.com pro subscription. There is demographic data for all channels.