History, main idea and reasons of popularity of Jordan Matter

Jordan Matter: The Cool Dad of YouTube

When it comes to the dynamic world of YouTube, very few content creators manage to make it big without having been associated with some controversy or the other. However, there are a few personalities who have managed to forge a successful channel without stirring any negative controversies. One of such YouTube personalities is Jordan Matter.

The Rise of Jordan Matter Channel

Jordan Matter is a New York-based photographer, videographer, and performer, who successfully runs a YouTube channel that revolves around dance, photography, and various challenges. Since its inception in 2006, the Jordan Matter channel has managed to garner over 15 million subscribers, with more than 3.9 billion total views. It is quite an impressive feat for a channel that started way back when YouTube was still a budding platform.

The Jordan Matter Formula

The success of the Jordan Matter channel is attributed in large part to the content creator's unique formula that blends dance, performing arts, and photography. The channel is mostly packed with 10-minute challenge videos that feature Jordan Matter collaborating with popular social media dancers, gymnasts or performers. These challenges usually involve capturing the ‘perfect shot’ while the performers showcase their skills, often in public spaces, while also trying to achieve unique and tricky poses.

Moreover, Jordan Matter’s consistent uploads give viewers a glimpse into the lives of his family, particularly his teenage children, who have taken over the channel. The videos where he collaborates with his family, including his daughter, a former professional dancer, are particularly popular. This content formula has made the channel addictive to watch and earned the Content Creator a massive following.

From Cool Photographer to Cringe Dad

Jordan Matter's channel has come a long way since it was launched. It is interesting to wrap one's mind around the fact that the channel started with Jordan Matter showcasing his professional photography works. Nonetheless, with time, he found a unique style that incorporated dance into his photography work. Today, he is best known as an entertaining content creator, with a unique brand of comedy that resonates with his audience.

The switch from a cool photographer to a ‘cringe dad’ was not an overnight occurrence. Nevertheless, it is remarkable how Jordan Matter has increasingly embraced his family and their daily life, and with it, the humor associated with dad jokes and puns has crept into his YouTube skits, a factor that has endeared him even more to his audience.

Jordan Matter's Career and Future Plans

Jordan Matter is undeniably a successful Content Creator with a massive following, but his career spans beyond the YouTube space. He has released several successful books, including the viral sensation, ‘Dancers Among us,' which was released in 2012, and New York Times Bestseller ‘Born To Dance’ in 2019.

Moreover, with his 2020 documentary ‘Beyond The Visible: Hilma af Klint,’ Matter transitioned into film production, a vital adaption strategy considering the competitive nature of the YouTube space.

In conclusion, Jordan Matter's success on YouTube can be attributed to his unique style of content creation, which blends dance, photography, and challenges. He also increased his appeal by embracing family-friendly content and introducing a good dose of humor into his skits. This content, coupled with his personality and professional success, has enabled him to retain a loyal following, which will undoubtedly propel him to further heights.