History, main idea and reasons of popularity of GRM Daily

GRM Daily: The Epicenter of British Music and Culture

When it comes to the British music scene, one platform that stands out is GRM Daily. Founded in 2009 by Posty and originally known as Grime Daily, this YouTube channel has become the go-to source for British music and culture. Today, GRM Daily is the most visited music website in the UK, boasting over 5.8 million subscribers, 6.7 billion views, and 13,677 videos.

The Creator and the Channel's History

Posty, whose real name is Pierre Godson-Amamoo, is the founder and CEO of GRM Daily. Born and raised in London, Posty was inspired to create the channel in response to the lack of mainstream coverage of grime music. He wanted to provide a platform for up-and-coming grime artists to showcase their talents and build their fan base.

Since its inception, GRM Daily has expanded beyond grime music to include other genres such as UK drill, trap, and hip hop. The channel's content also includes interviews with artists, news and current events, and original programming.

The Content and Style

What sets GRM Daily apart from other music channels is its authenticity and rawness. The channel's content is unapologetically British, showcasing the gritty realities of life in urban areas through its music and visual storytelling.

Many of the channel's videos are shot in the streets of London, featuring everyday people and places. This grounded approach has allowed GRM Daily to connect with its audience on a deeper level, making it more than just a music channel.

Interesting Facts and Figures

GRM Daily has become a cultural phenomenon in the UK, with its influence spreading beyond music. The channel's annual Rated Awards, which honor the best of British music and culture, have become a highly anticipated event. In 2018, the awards attracted over 1 million views on YouTube and featured performances by some of the biggest names in UK music.

In addition to its online presence, GRM Daily has also expanded into other ventures. The channel has launched a clothing line, GRM Daily Apparel, and has produced a documentary series, Gangs, Guns, and the Police, which tackles the issue of gang violence in London.

Conclusion

GRM Daily has become a force to be reckoned with in the British music scene. Its authentic approach to showcasing the raw realities of life in urban areas has resonated with its audience, making it a go-to source for British music and culture. With its expanding reach and influence, it will be exciting to see what the future holds for GRM Daily and its impact on the British music industry.