History, main idea and reasons of popularity of Good Mythical MORE

The Rural Roots of a Modern YouTube Sensation

Good Mythical MORE, like most things on the internet, feels like it sprang up overnight. Bursting with personality, humor, and an idiosyncratic approach to food culture, it seems like the kind of thing that could only exist here, in the sprawling, messy, forever-trending landscape of American online content.

But behind the daily videos and endless merchandising, there is a story of two exactly-average guys from rural North Carolina who decided to take a stab at the big time. Rhett McLaughlin and Link Neal, both born in 1977 in small towns near the Appalachian Mountains, have been friends since they were eight years old.

They went to college together and studied engineering, but after graduating and working for a few years they both realized that they wanted to do something more creative. They started out by making low-budget music videos and commercials, but nothing really took off until they started making online content.

Their first big YouTube project was a comedy series called Rhett & Link, which became a hit in the late 2000s. But it wasn't until they launched Good Mythical Morning in 2012 that they became true internet celebrities.

The Mythical Format

Good Mythical Morning, or GMM, is a show with a simple premise. Rhett and Link sit across from each other at a table and talk about various topics, usually related to food, pop culture, or weird internet trends. Each episode features a series of recurring segments, like "Will It" (where they try to make gross or unusual food items), "What Are We Eating" (where they try to identify mystery snacks blindfolded), and "Guest Host Interviews" (where they let a random audience member take over the show).

The show's laid-back, cheesy vibe is part of its charm, but what really sets it apart is the way it engages with its audience. Rhett and Link are constantly encouraging viewers to comment on their videos, send them fan art, and participate in their fan-run subreddit, r/goodmythicalmorning. They also frequently incorporate fan suggestions and feedback into their episodes.

MORE Fun

Good Mythical MORE, launched in 2013, is essentially an extended version of GMM. Each episode features Rhett and Link continuing their conversation from the main show, but in a more informal, relaxed setting. They often bring in crew members to participate in challenges or taste tests, and they frequently give behind-the-scenes glimpses at how the show is produced. They also use MORE as a platform to test out new segment ideas and interact with fans more directly.

The show's title, Good Mythical MORE, is a nod to the fact that Rhett and Link often joke about how they're not sure what else they can do or say to keep the show interesting. By putting the word "MORE" in the title, they're implying that they're willing to do whatever it takes to keep viewers engaged.

The Mythical Brand

While Good Mythical Morning and Good Mythical MORE are still the core of Rhett and Link's online presence, they have branched out in a number of other ways. They run a podcast called "Ear Biscuits" where they interview various other YouTubers and online personalities. They've written a book called "The Lost Causes of Bleak Creek" that's heavily influenced by their own childhood experiences. They also have an ever-growing line of Mythical merch, including t-shirts, toys, and even a branded line of hot sauce.

But perhaps the most interesting aspect of the Mythical brand is the way it's managed to stay true to Rhett and Link's roots even as it's exploded into a multi-million-dollar enterprise. They still film most of their content in their studio in Los Angeles, but they frequently incorporate footage of North Carolina scenery and references to their childhoods into their videos. They've also used their platform to raise awareness of various Southern charities and environmental causes.

Good Mythical MORE might seem like just another daily internet show, but there's so much more going on beneath the surface. Rhett and Link have turned their humble backgrounds into a true American success story, while still managing to keep their content fresh, funny, and authentic. The next time you're mindlessly scrolling through YouTube, take a minute to appreciate the mythic duo that started it all.