History, main idea and reasons of popularity of DRAM

The Rise of DRAM

When it comes to up-and-coming music artists, DRAM is a name that you can't ignore. A Virginia-born rapper and singer, DRAM burst onto the scene in 2015 with his hit single "Cha Cha" Since then, he's taken the music industry by storm with his unique sound, blending elements of rap, R&B, and soul. But who is DRAM, and how did he get to where he is today?

The Story Behind DRAM

DRAM, whose real name is Shelley Marshaun Massenburg-Smith, was born in Germany in 1988. His family moved to Hampton, Virginia when he was a child, and it was there that he began his music career. DRAM got his start in the music industry working as an intern at a recording studio in Virginia. He later moved to Atlanta to pursue his music career, and it was in Georgia that he created his breakthrough hit "Cha Cha"

The Sound of DRAM

One of the things that sets DRAM apart from other artists in the industry is his unique sound. His music is a fusion of different genres, resulting in a sound that is all his own. DRAM's music is upbeat and positive, with lyrics that often touch on themes of love, self-discovery, and empowerment. Some of his most popular songs include "Cash Machine" "Gilligan" (featuring A$AP Rocky and Juicy J), "Ill Nana" (ft. Trippie Redd), and of course, "Cha Cha" which went viral on Vine and catapulted DRAM to fame.

The Future of DRAM

Today, DRAM has over 1.2 million subscribers on his YouTube channel, and his videos have amassed over 616 million views. He's signed to Atlantic Records, and has worked with some of the biggest names in the industry, from SZA to Cardi B. But despite all of his success, DRAM remains humble and grateful for his fans. In a 2019 interview with The FADER, he said, "I never wanna lose sight of [my fans]. They're the ones who made me who I am"

It's clear that DRAM has a bright future ahead of him. With his infectious sound and positive lyrics, he's quickly become one of the most beloved artists in the music industry. And for his fans, there's no question that DRAM is here to stay.