History, main idea and reasons of popularity of Complex

Complex: American-Pop Culture Meets Digital Media

Complex is one of the most popular Youtube channels in the United States, with over six million subscribers, three thousand videos, and nearly two billion views. This Youtube channel belongs to the digital media company of the same name that deals with pop culture, music, fashion, and entertainment. The channel's concept is to merge content from multiple fields and genres, targeting millennials who are interested in cutting-edge pop culture trends. Let's explore how this fantastic channel started and how it became so successful.

The History of Complex

Complex was created in 2002 by Rich Antoniello and Marc Ecko, who were among the first to recognize the potential of the internet for distributing pop culture content. The website soon became a popular online magazine that focused on everything from music to fashion to sports. The New York-based company became famous for its editorial content, and the website soon evolved into creating videos. In 2016, Complex started the Youtube channel, which is now their primary focus.

The Host of Complex

Complex is known for its detailed and varied content, but have you ever wondered who's behind it all? Well, meet Joe La Puma, the host of Complex. Joe is originally from New York, and he has been part of the Complex family since 2013. His love for sneakers and music made him the perfect host for the channel. Joe has been able to connect with a lot of celebrities in the music and entertainment industry, with his show "Sneaker Shopping" being one of the channel's most popular programs. Joe's charismatic personality and in-depth knowledge of pop culture have won him a lot of fans.

The Content and Group

Complex's videos cover a wide range of topics, but sneaker culture and hip-hop music are the brand's pillars. 'Sneaker Shopping,' 'Hot Ones,' and 'Every Day Struggle,' are among the most popular series on the channel. The videos explore sneaker culture, hot sauce taste tests, and hot takes on hip-hop news and culture. 'Hot Ones' is particularly interesting since it features celebrities eating spicy chicken wings while answering questions.

Apart from its regular contributors and hosts, Complex has a pool of talented freelance writers and producers who help create content for the channel. The group comprises people from various backgrounds with a common love of pop culture.

Interesting Facts about Complex

• Complex hosts its annual convention called ComplexCon, which attracts hip-hop enthusiasts, fashion connoisseurs, and pop culture enthusiasts. • Complex started as an online magazine before becoming a popular video content creator • The channel was launched in 2016 and has gained over six million subscribers in five years. • Complex primarily targets millennials who are interested in pop culture and the latest trends. • On average, Complex uploads seven to eight videos a week. • Joe La Puma has interviewed over 250 celebrities on his show, 'Sneaker Shopping.' • The 'Hot Ones' episode featuring Shia LaBeouf is the channel's most-watched episode, with over 34 million views.

Conclusion

The Complex channel is unique in that it has been able to merge pop culture trends and entertainment into one engaging package. The channel's focus on detail, accuracy, and the latest trends have made it a favorite among millennials. With its ever-growing subscriber base and viewership, Complex continues to be a dominant player in Youtube's pop culture niche. So get your sneakers, grab some hot wings, and join in the conversation!