History, main idea and reasons of popularity of Beyond the Brick

Beyond The Brick: A Look At The World's Largest LEGO Fan Community

In November 2011, Joshua Hanlon founded Beyond the Brick as an audio-only podcast. Today, it has come a long way and is one of the most-watched YouTube channels in the world, with over 1 million subscribers and 400 million views. What makes this channel different from others is its focus on showcasing amazing LEGO creations from around the world.

Meet The Team Behind Beyond The Brick

Beyond The Brick comprises of a team of dedicated LEGO enthusiasts who are committed to uncovering the best of the best in the world of LEGO building.

Founder and Host, Joshua Hanlon, started off the Beyond The Brick journey with the audio-only podcast. He is a LEGO entrepreneur and a veteran of LEGO conventions. His vision for Beyond The Brick was to create a platform that would showcase the best LEGO creations from around the world for everyone to enjoy.

John Hanlon, Joshua's brother, works behind the scenes as the channel's producer. He is responsible for managing the channel, uploading videos, and ensuring that all content is up-to-date.

Adam (AntBandit) is a contributor to the channel. His love for LEGO started when he was a child, and he has built some outstanding creations over the years. His expertise in LEGO building makes him the perfect person to contribute to Beyond The Brick.

Brian (Bricks 'O' Brian) is another contributor to the channel. His passion for LEGO started when he was a teenager, and he has been hooked on building ever since. His creations are not only impressive but also intricate, and he brings his wealth of knowledge to Beyond The Brick.

Kirk (Vision Bricks) is a contributor who is known for his unique building style that incorporates both digital and real-life building techniques. His skills in LEGO building and digital design have made him a valuable contributor to the channel.

The Beyond The Brick Experience

Beyond the Brick travels the globe to showcase the best LEGO creations and builders, keeping viewers at the edge of their seats with exciting and engaging content. From large LEGO events like Brickworld and Brickfair, to meeting LEGO builders in their homes or at their workshops, Beyond The Brick explores the LEGO universe and brings it to viewers worldwide.

The channel is well-known for its in-depth coverage of LEGO conventions, where builders from all over the world come together to exhibit their creations. Beyond The Brick brings viewers insider access to these conventions, showing them the best of what the LEGO community has to offer.

A World of LEGO: The Beyond The Brick Brand

Beyond The Brick has gone beyond just showcasing LEGO creations, becoming a brand that caters to the LEGO community. The channel hosts a podcast called Beyond The Brick Podcast, where the team discusses their passion for LEGO and interviews builders, designers, and innovators.

They also have a merch store with branded products such as T-shirts, hoodies, and phone cases, a platform where fans of the channel can show their support and become part of the Beyond The Brick community.

In 2020, Beyond The Brick launched a new channel, Destinations of History, showcasing historical sites, museums, and landmarks from around the globe. The channel was founded with the aim of providing viewers with a deeper understanding of the world's history and cultural heritage.

In conclusion, Beyond The Brick is the ultimate platform for everything related to LEGO. Their team of dedicated LEGO enthusiasts strives to bring viewers the best of the LEGO universe, exploring and showcasing the most incredible creations from around the world. Whether you are a seasoned LEGO builder or someone who simply appreciates the craft, Beyond The Brick is the perfect place to be.