History, main idea and reasons of popularity of As/Is

As/Is: Empowering Women through Entertaining Content

As/Is is a YouTube channel that has taken the world by storm with its empowering content aimed at women. With over 10 million subscribers and more than 11 billion views, As/Is has become a go-to channel for women worldwide who desire entertaining and informative content on fashion, beauty, body positivity, and lifestyle.

The Creator and the Rise of As/Is

As/Is was created by Buzzfeed in April 2013, a digital media company that creates and distributes engaging content. The online platform's aim was to provide women with an inclusive and judgment-free space where they could watch content tailored to their interests. The brain behind As/Is is unknown, but some of Buzzfeed's highest-ranking executives are responsible for its success.

As/Is's success can be attributed to its unique and innovative content that women can relate to on a personal level. It leverages the power and reach of social media to empower women to feel confident and comfortable in their own skin.

Content and Categories

As/Is has various categories of content ranging from fashion, beauty, body positivity, and women's experiences. The channel also covers women's health, mental health, and social issues that women face daily.

The "Try Living with Lucy" series is a viewer favorite, displaying moments of vulnerability and courage, and showcases women's differing experiences in various aspects of their lives. The series features different women trying out different things and sharing their life experiences.

Another popular segment on the channel is "Ladylike" in which an all-female crew tries out different things, from DIY tutorials to makeup tutorials, to challenge gender stereotypes. The Ladylike crew features women from different backgrounds, narratives, and perspectives.

Conclusion

As/Is has taken the world by storm with its empowering and entertaining content aimed at women. The channel has become a hub for women worldwide to access content tailored to their needs and interests. With a diverse range of topics covered, the channel continues to grow and inspire women worldwide. Women have found solace in the content and community created by As/Is, and it is evident that the channel has created a space where women feel seen and heard.