History, main idea and reasons of popularity of 88rising

88rising: A Rising Star in the World of YouTube

In the vast universe of YouTube, there are thousands of channels vying for viewers' attention. However, few have made as much of an impact as 88rising. With a name that evokes double happiness, this channel has become a go-to source for Asian-American content, music, and culture. Here we explore the roots of this unique YouTube channel and the factors that have contributed to its success.

The Origins of 88rising

88rising was created in 2015 by Sean Miyashiro, a music executive who had previously worked with major labels like Def Jam and Sony. His vision was to create a space that encompassed the diverse experiences and cultures of Asian-Americans. The name "88rising" was inspired by both the auspiciousness of the number 88 in Chinese culture and the concept of "rising" or achieving success.

The 88rising Team

The 88rising team includes a range of talents, including filmmakers, music producers, writers, and designers. One of the channel's most recognizable faces is Joji, a Japanese-Australian artist and comedian who has become a viral sensation on the channel. Other notable contributors include Rich Brian, Niki, and Chinese-Canadian rapper Lexie Liu.

The Content of 88rising

88rising offers a diverse array of content to its viewers. Music is one of the primary focuses of the channel, with a particular emphasis on the Asian-American music scene. The channel showcases a range of genres from hip-hop to electronic pop to indie rock. They also feature in-studio recordings, live performances, artist interviews, and music videos.

In addition to music, 88rising also produces a variety of other content. They have an ongoing documentary series called "Asia Rising" that spotlights emerging artists from different Asian countries. They also have a lifestyle and travel show called "Bowl Talk" hosted by culinary influencer Eddie Huang.

88rising's Role in Asian-American Representation

One of the most significant factors in 88rising's success is their role in providing a platform for Asian-American artists and creatives. In a media landscape where Asian-Americans are often underrepresented, 88rising has become a vital space for Asian-American visibility and representation. The channel has worked with a diverse range of artists from different Asian backgrounds, showcasing the rich cultural tapestry of the Asian-American experience.

In conclusion, 88rising has become a significant player in the world of YouTube. It has carved out a niche for itself as a channel that represents and celebrates Asian-American culture and creativity. With a talented team and a commitment to showcasing emerging artists, it's no surprise that 88rising has amassed a devoted following. As the channel continues to grow and evolve, it will undoubtedly continue to rise higher and higher.