100 Thieves youtube avatar
100 Thieves
100Thieves #UCnrX2_FoKieobtw19PiphDw
Country: US
Category: Gaming
Total views: 357.78M
Total followers: 1.47M
Created: 8 years ago
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History, main idea and reasons of popularity of 100 Thieves

The Rise of 100 Thieves: A Premium Lifestyle Brand and Gaming Organization

In the ever-evolving world of entertainment, gaming has become a massive industry with millions of followers across the globe. Among the many gaming channels on YouTube, one that stands out for its unique combination of entertainment, competitive gaming, and apparel is 100 Thieves.

Founded in 2017 by Matthew "Nadeshot" Haag, a former OpTic Gaming Call of Duty captain, X Games gold medalist, and 2014 Esports Athlete of the Year, 100 Thieves quickly established itself as a leading brand in the gaming community.

The Intersection of Competitive Gaming, Entertainment, and Apparel

At its core, 100 Thieves is a lifestyle brand and gaming organization built at the intersection of competitive gaming, entertainment, and apparel. It aims to provide a unique gaming experience to its followers by combining top-notch gameplay, entertainment content, and stylish apparel.

The company has a massive following on YouTube, with over 1.5 million subscribers and counting. The channel offers a wide range of content, from gaming highlights and tutorials to comedic skits and talk shows. Its diverse roster of content creators includes some of the biggest names in the gaming community, such as Nadeshot, CouRage, Valkyrae, Kyedae, Tinakitten, and BrookeAB.

A Record of Success

In its first five years of operation, 100 Thieves has accomplished some remarkable feats. The company has won multiple major championships in Call of Duty, League of Legends, and VALORANT, made Fortnite World Championships, launched the top gaming podcasts on iTunes, sold out countless apparel drops, and secured major partnerships with Cash App, General Mills, and Rocket Mortgage.

The success of 100 Thieves has not gone unnoticed, with major investors, including Drake, Scooter Braun, Cleveland Cavaliers Owner & Quicken Loans Chairman Dan Gilbert, Artist Capital Management, Ludlow Ventures, Green Bay Ventures, and Sequoia, pouring in $60M in funding.

From Gaming to the Mainstream

100 Thieves has gone beyond the gaming world and into the mainstream, becoming a cultural phenomenon that transcends the virtual world. Its clothing line, 100 Thieves Apparel, has become hugely popular among gamers and non-gamers alike, even appearing on high-profile celebrities such as Justin Bieber and Ninja.

The company has also expanded its reach beyond just gaming by partnering with major brands such as Cash App, General Mills, and Rocket Mortgage. Its commitment to philanthropy is also worth noting, with the company partnering with Gamers Outreach to provide equipment and games to hospitals across the country.

Conclusion

In conclusion, the rise of 100 Thieves has been nothing short of impressive. The company has made a name for itself in the gaming community and beyond, thanks to its unique combination of competitive gaming, entertainment, and apparel. Its success shows that, with the right approach, even niche industries such as gaming can become global phenomena. With its commitment to innovation and community, it's clear that 100 Thieves will continue to be a major player in the gaming and entertainment world for years to come.

@100Thieves youtube channel total stats

Views growth
+158.9K
0.04%
357.78M total views
Estimated monthly income
$1.3K
$163 - $2.6K
Average subs grow speed
-
1.47M total followers
Video uploads count
1.1K
only shorts uploaded
Last video: -
Avg views per video: 104.6K
Avg likes per video: 3.3K
Streams count: 6
Shorts count: 130
Engagement rate: locked
Sponsorship and ads: locked

Last 7 days statistics

Day Est. Earnings Views growth Subs New videos
Today $7 - $97 +24.1K 1.47M
May 19 $7 - $110 +27.3K 1.47M
May 18 $7 - $108 +26.8K 1.47M
May 17 $6 - $84 +20.8K 1.47M
May 16 $12 - $183 +45.6K 1.47M
May 15 $4 - $57 +14.1K 1.47M
May 14 $ - $ - 1.47M
Total for 7 days $40 - $636 +158.9K - +0

Latest videos and streams of 100 Thieves

Wir haben unser Büro in eine LAN-Party verwandelt.
4.8K
Pros Decide the Best FPS Game of All Time
90K
Wir trafen die Besetzung des Super Mario Galaxy Films mit Valkyrae, Fuslie, CouRage & NiceWigg
56.8K
Super Mario Galaxy Movie Cast vs 100 Thieves | Guess The Character
546.8K
Nadeshot Welcomes Chris Hemsworth to 100 Thieves
178.6K
We Quizzed 16 Esports Pros ft. NiceWigg
60.5K
Why Japan Changes Everything for 100 Thieves (ft. NiceWigg & iiTzTimmy)
16.7K
Do All FPS Pros Think The Same?
144.9K

Frequently asked questions about 100Thieves (FAQ)

How many subscribers does @100Thieves have?

As of May, 2026, 100Thieves has 1.47M subscribers.

How many views does 100 Thieves have on youtube?

100Thieves has 357.78M views on May 20, 2026. In the last 30 days, it has gained 158.9K views

How much money does 100Thieves make?

In last month 100Thieves makes approximately $1.3K per month ($163 - $2.6K)
This is based on the average cpm for related content and the number of views for the last 30 days.

How many videos has 100 Thieves uploaded on youtube?

As of May, 2026, 100Thieves has 1132 videos and at least 130 shorts

How many likes does 100Thieves have?

For the last 124 videos 100Thieves has 3.3K likes in average and maximum - 34.9K likes
Channel published 130 shorts, and has 15.5K likes in average and maximum - 319K likes

What is 100Thieves channel_id?

Youtube channel id for @100Thieves is UCnrX2_FoKieobtw19PiphDw. It can be used to find channel in youtube api or other services.
Also channel is known as "100 Thieves"

What is the main topic and idea of 100 Thieves content?

The main genre of 100 Thieves, based on last videos is Gaming.
Also channel can be described by it's keywords: 100 Thieves, 100T, 100Thieves, Nadeshot, CouRage, Valkyrae, esports, 2HYPE, 100 Thieves Apparel, 100 Thieves Announcements, 100 Thieves Content House, Kyedae, NoahJ456, Yassuo, Tinakitten, BrookeAB, Fuslie, AustinShow, Jesser, Neekolul, Cash Nasty, 100 Thieves Challenge

Is 100Thieves popular on youtube?

Yes, channel is very popular on youtube. As of May, 2026, it has 1.47M subscribers and 357.78M views.. In the last 30 days, it has gained 158.9K views

From which country are 100Thieves subscribers and how old is it's audience?

As for now - the youtube channel @100Thieves has information that it is located in United States
More information about channel's audience including interests, age and gender, languages, countries, CTA, brand mentions, quality score and media value can be found in influtrend.com pro subscription. There is demographic data for all channels.