History, main idea and reasons of popularity of 100 Thieves

The Rise of 100 Thieves: A Premium Lifestyle Brand and Gaming Organization

In the ever-evolving world of entertainment, gaming has become a massive industry with millions of followers across the globe. Among the many gaming channels on YouTube, one that stands out for its unique combination of entertainment, competitive gaming, and apparel is 100 Thieves.

Founded in 2017 by Matthew "Nadeshot" Haag, a former OpTic Gaming Call of Duty captain, X Games gold medalist, and 2014 Esports Athlete of the Year, 100 Thieves quickly established itself as a leading brand in the gaming community.

The Intersection of Competitive Gaming, Entertainment, and Apparel

At its core, 100 Thieves is a lifestyle brand and gaming organization built at the intersection of competitive gaming, entertainment, and apparel. It aims to provide a unique gaming experience to its followers by combining top-notch gameplay, entertainment content, and stylish apparel.

The company has a massive following on YouTube, with over 1.5 million subscribers and counting. The channel offers a wide range of content, from gaming highlights and tutorials to comedic skits and talk shows. Its diverse roster of content creators includes some of the biggest names in the gaming community, such as Nadeshot, CouRage, Valkyrae, Kyedae, Tinakitten, and BrookeAB.

A Record of Success

In its first five years of operation, 100 Thieves has accomplished some remarkable feats. The company has won multiple major championships in Call of Duty, League of Legends, and VALORANT, made Fortnite World Championships, launched the top gaming podcasts on iTunes, sold out countless apparel drops, and secured major partnerships with Cash App, General Mills, and Rocket Mortgage.

The success of 100 Thieves has not gone unnoticed, with major investors, including Drake, Scooter Braun, Cleveland Cavaliers Owner & Quicken Loans Chairman Dan Gilbert, Artist Capital Management, Ludlow Ventures, Green Bay Ventures, and Sequoia, pouring in $60M in funding.

From Gaming to the Mainstream

100 Thieves has gone beyond the gaming world and into the mainstream, becoming a cultural phenomenon that transcends the virtual world. Its clothing line, 100 Thieves Apparel, has become hugely popular among gamers and non-gamers alike, even appearing on high-profile celebrities such as Justin Bieber and Ninja.

The company has also expanded its reach beyond just gaming by partnering with major brands such as Cash App, General Mills, and Rocket Mortgage. Its commitment to philanthropy is also worth noting, with the company partnering with Gamers Outreach to provide equipment and games to hospitals across the country.

Conclusion

In conclusion, the rise of 100 Thieves has been nothing short of impressive. The company has made a name for itself in the gaming community and beyond, thanks to its unique combination of competitive gaming, entertainment, and apparel. Its success shows that, with the right approach, even niche industries such as gaming can become global phenomena. With its commitment to innovation and community, it's clear that 100 Thieves will continue to be a major player in the gaming and entertainment world for years to come.